SMPS Dallas Event: Knocking Over the Sales Funnel

March 24, 2021
12:30 PM - 1:30 PM

Virtual Meeting (register through SMPS Dallas)

About This Event

Now more than ever it is critical that AEC organizations integrate marketing and sales in their growth strategies. The sales funnel as we know it has been knocked on its side and the “social selling” circle has evolved. 

In this session, Hattie will cover:

  • What is the “social selling” funnel and why should you care?
  • How social media and marketing can be BD’s strongest weapon in the sales war.
  • The importance of individualized content development and sales team alignment for the marketing team.
  • Tips and tricks of getting started or improving your social selling whether you are the marketing lead, the business developer, or the principal. 

During this event, you will develop your own overall social selling strategy through a quick vision mapping activity that will help set the stage for “knocking over” your company’s current sales funnel.